Meet the Doctors
Doctor Bobbie Barsness
Dr. Barsness was born and raised in River Falls. She worked for Dr. Ginsberg while attending UWRF for biochemistry. She then attended the Illinois College of Optometry and graduated in 2008, when she joined Dr. Ginsberg’s practice. In 2013, she purchased the practice, gave the office an overhaul and is looking forward to growing her practice and raising her family in River Falls! |
Doctor Gerald Ginsberg
Dr. Ginsberg started his practice in 1974. Even though Dr. Ginsberg sold the practice to Dr. Bobbie Barsness in 2013, he continues to see patients. He enjoys gardening, traveling, fishing and warm sunshine.
Dr. Ginsberg started his practice in 1974. Even though Dr. Ginsberg sold the practice to Dr. Bobbie Barsness in 2013, he continues to see patients. He enjoys gardening, traveling, fishing and warm sunshine.
MEET THE SUPPORT STAFF
Rachel Iverson
Rachel joined us part-time in 2014. She is a native of Audubon, MN but has called River Falls area home for 30 plus years. She is a graduate of Augsburg College, Mpls and is a Registered Dental Hygienist. She is excited about eye care and loves glasses.
Rachel joined us part-time in 2014. She is a native of Audubon, MN but has called River Falls area home for 30 plus years. She is a graduate of Augsburg College, Mpls and is a Registered Dental Hygienist. She is excited about eye care and loves glasses.
Cady Miller
Cady joined our team in February 2017, she has 6 years experience in the Optometry field. Cady is a medical assistant and CPO certified technician. She has a passion for Optometry and loves taking educational seminars and helping our patients during exams. Outside of work Cady and her husband enjoy travel, riding their horses, and working around their small hobby farm.
Cady joined our team in February 2017, she has 6 years experience in the Optometry field. Cady is a medical assistant and CPO certified technician. She has a passion for Optometry and loves taking educational seminars and helping our patients during exams. Outside of work Cady and her husband enjoy travel, riding their horses, and working around their small hobby farm.
Paula Mulhollam
Paula joined our team February 2019 as our Office Manager and Vision Therapist. Dr. Barsness and Paula work together to improve the visual function of their students. Paula has over 20 years experience working in the optometry/ophthalmology field and experience in pharmaceutical sales. We love her enthusiasm and high level of patient care. Paula and her husband, Chad, reside in River Falls with their two children.
Paula joined our team February 2019 as our Office Manager and Vision Therapist. Dr. Barsness and Paula work together to improve the visual function of their students. Paula has over 20 years experience working in the optometry/ophthalmology field and experience in pharmaceutical sales. We love her enthusiasm and high level of patient care. Paula and her husband, Chad, reside in River Falls with their two children.
Vision Therapy
Karen Traynor
Karen joined Falls Vision Therapy in 2010 as the therapist. Dr. Barsness and Karen work together to improve the visual function of their students. She and her husband enjoy dancing, the outdoors and 5 grandkids.
Karen joined Falls Vision Therapy in 2010 as the therapist. Dr. Barsness and Karen work together to improve the visual function of their students. She and her husband enjoy dancing, the outdoors and 5 grandkids.